Online advertising isn't the same as advertising anywhere else, and on the web, ads are everywhere. It is safe to say that the internet is one gigantic billboard. Online advertising also differs from regular advertising in that glitzy, gimmicky logos or images, or tag lines don't cut it. People who use the internet are looking for specific items of information and tune out the various gimmicks that companies use for their commercials. This may be because when the net was young and still dial-up, the ads were banner types that were pretty but leaden. Though broadband has now replaced dial-up, internet users prefer ads that are light and easy and unobtrusive to their research. What is the same, whether you advertise online or offline is that people connect with people, they respond better to ads that appeal to their values or feature something they can relate to. They relate better to commercials that feature people if your product is about health care, they will respond to a doctor than to anyone else. If your product is about basketball shoes, they will return to a basketball player. You choose a spokesperson that your prospective buyers will believe or listen to. The only exception to this rule seems to be celebrities. For some reason, people will find almost anything stars say whether they are suited for the product or not.
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